I. UNT Debit Card Brochure.
1. The targeted audience of this brochure is the UNT student population or to the parents of the students who are attending this university.
2.Proximity is applied throughout the brochure. On the cover, the title is placed close to a subtitle and away from the picture of the card. Throughout the rest of the brochure the text is placed beneath and close the the subtitle detailing what is in the text. On the back of the brochure the logistical info about the bank, its services rendered through the university and its copyright and trademark are placed close and small at the bottom. The more obscure the information (the copyright etc) the smaller the print. This is so you know automatically that it is not fully necessary to spend time reading that information.
3. The panels are all aligned right throughout the brochure. The headings at the very top of most of the panels are centered except for one which is aligned right. This does not seem to fit in with the rest. Perhaps they should have centered “Simplify your life with the UNT debit card.” I don’t see that the bottoms of the columns are aligned. I think that would have made it look a bit cleaner. I don’t think there is enough alignment, but it still looks alright.
4. The brochure heavily uses a black, green and white theme. The only other elements that are not these colors is the picture of the debit card, which is used twice once on the cover and once again on the back panel of the cover. The picture of the card looks like it was smacked on there both times, with little white speckles surrounding it and a messy looking trim. They obviously repeated that theme. The other element that is not black, green or white is the OneRewards cards pictures. There are four small cards at the bottom of the third inside panel. The image is relatively the same but for the four images but I don’t think it really goes. It sticks out. They repeat the bullets and the fonts. They also use a number system for the graphs that they repeat throughout the inside of the brochure but not on the back of it. Perhaps they should have used it again on the back. I don’t think anything was overused though.
5. The designer had nice contrast in the overall theme of the color scheme. On the inside, two of the panel headings are placed in a black background that looks like it was sort of spray-painted across. That same contrast technique is used again on the back but it extends across a greater area of two of the panels. I think this is why they used the white splatter background for the picture of the debit card. If it was placed in the black background without the white speckled trim it would be hard to see. The white provides a contrast that helps the card to stick out. Mostly on the green space they use white text over it. On the black space the mostly use white text. I like the use of contrast of this brochure.
6. This definitely looks like a unified document. You can tell that every panel belongs next to the other panels. On the front or the back the document looks the same. The front and the back have the same color scheme and they both include an image of the card so you know without reading what the document is promoting.
7. I generally like the design, you know right off the bat it is something affiliated with the university because of its location and color scheme. (That doesn’t necessarily mean I would be interested in picking it up though.) In order to make it more interesting to pick up I would have put more high-powered rhetoric on the front of it. A question that would apply to most college students something like “Wish college loans and finances were easier?” or something to that effect.
II. The Stafford Loan Forgiveness Teachers Program Brochure.
1. The targetted audience of this brochure is college students with loans who are thinking about or who know they will become teachers after college.
2. Generally, the graphs are close to the subtitles but I feel they should be a little closer. There are bulleted graphs under the first paragraph but the spacing between the bulleted graphs, the regular paragraph and the subtitled heading is all the same. It could be bettered tied together if they were all all a little closer. A note for more information and eligibility requirements is at the bottom away from the rest of the information appropriately. On the back of the brochure this spacing problem is repeated again. The section titled For More Information is spaced the same throughout until the line signals a stop in that section. I think they should have put that heading closer to the first two graphs and then spaced the bulleted info with the one line of space they were using throughout. They had to use that arbitrary line there to separate it from the the next section “Spread the word about this program” because there is proximity issues. They should have put more space there instead.
3. The text is generally all aligned right. The bulleted graphs look centered on the panels but they are aligned right. The Main heading at the top and the for more information section at the bottom are centered on the inside of the brochure. On one of the back panels, all of the text is centered. The cover info is centered as well. The bottoms of the columns are not aligned either. I don’t think there is a strong enough alignment across the document.
4. The document uses a white,black, blue, light green to yellow color scheme. The text is mostly black with important info in blue or green. The subtitles are in colored blocks on the inside and are not repeated on the back of the brochure. The bullets are plain and repeated. There is a dotted texture that is used as a fade in from the edges of the panels on both the front and the back. There is also a graph like texture and some curved thick colored lines that are used as texture on the front but not on the inside. The FAFSA heading is used twice on the bottom of the outside panels and the Department of Education logo is there too. Overall the repetition is there but it is strange. Some things are used twice and never again. I think there should be more repetition of the same basic elements and not some other random elements that are only repeated twice.
5. The designer created contrast mostly through the headings and subtitles. The main heading are always in a colored background and the subtitles on the inside are as well. The very back panel had no contrast though. The colors could be more contrasting. The blue and the light green are what they primarily use as contrast but those colors are already close enough to one another they should be really different colors.There needs to be more contrast.
6. Over all the brochure as a whole looks unified is you flip is from front to back all folded out. But, If you fold it up and look at just the cover panel, and then you flip it over and look at just the back panel it does not look like it is the same document. The back panel is the weakest one is my opinion it needs more of the basic design elements that the rest of the brochure has.
7. I don’t really like the design of the brochure. The colors are not contrasting enough and they are very soft. It needs to be a bit louder. They should have used a blue and orange instead of the light green. They could have faded a strong orange to the light green color.
III. The Student Organization Informer Newsletter.
1. The audience of this newsletter is students at UNT who are involved in a registered student organization.
2. Proximity is used throughout the document. The headings are spaced clearly enough next to the text. On the second page there are two columns so you know the info will be different on each side. There is a caption under a picture and it is very close so you know the info is about the picture. The name of the editor of the newsletter is placed away from the contents in the side bar so it is clear for the reader. They do a good job of placing info within dotted boxes on the second page so you know all the info within that box is all similar and different from another box.
3. The document has a strong alignment. The heading that are not in the side bar are always centered above the text. The headings in the side bar are aligned right. The bulleted info is in the center with the text aligned right. The contents are aligned right with the corresponding page number aligned left. In the first box in the second page the first column is aligned right and the second column is centered, This looks okay because the bottoms of the columns are aligned. All the other boxes are centered.
4. the document also has a strong used of repetition. It uses a green, yellow, black, white and red theme. The fonts and the bullets are repeated. The dotted boxes are repeated and the alignments are repeated as well as the contrast. There is no specific symbol picture that is repeated there though maybe they could have used an eagle to repeat.
5. The sense of contrast is the strongest in this document. The designer does a good job of using contrast in the main heading and the side bar which clashes and looks good across the page. The literal white space comes into the side bar and is noticeable. On the second page, they use red for really important info and it sticks out. They use a black background and white text for some info at the bottom and it looks good.
6. the piece looks very unified on the first page and is a little weaker on the second. The use of the dotted boxes is not on the first page at all so you really wouldn’t know that they are one if you looked at them separately. the color scheme is still there though so you could guess.
7. I like the design and would pick it up. I would try to incorporate a little more from the first page onto the second page though. I would extend the side bar down through the second page and use an eagle logo on both.
IV. Iraq Veterans Against the War E-Newsletter.
1. the audience of this newsletter is service men/women and their families as well as the peace community.
2. Proximity is used in the main body of the text. At the bottom the subtitles become bold and the graphs beneath them are close. The signature and the postage info is placed at the bottom away from the body text and spaced one line from each other. the non-profit info is at the very bottom away from all the rest of the info. The picture has a caption that is close the image and the donate info is place at the left away from the body text.
3. Everything is aligned right except for the non-profit info at the bottom which is aligned left. It looks strongly aligned.
4. The document uses a beige, yellow, red, black and white theme. There is no logo or symbol that is repeated throughout though. The font is entirely the same throughout except for the IVAW heading. The color scheme is the only repetition it uses. It should use some logo.
5. The contrast use is both good and bad. I like the yellow side bar with the red box in it. The side bar extends all the way down the document. The bottom box is black with white text and the clash looks good. The beige for the body of the text is too close to the yellow side bar though. The main heading is a textured yellower beige and is too close the the body background and the side bar. They should have used more contrasting colors there. E-newsletter is in blue so it sticks out and the important info in the body text is in red.
6. Overall it loos like a unified piece. they could have used another red box in the yellow side bar at the bottom and a logo image to unify it further.
7. I do and don’t like the design. I would pick this up and read it anyway because I’m interested but like I said, I would change the color scheme so it is more contrasting and would use a repeated logo/symbol throughout maybe a red box in the yellow side bar again at the bottom.
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